Category Archives: Retail

The Top 5 Reasons to Visit the AGTA GemFair Tucson

As the year winds down, most of us involved with colored gemstones look ahead to our annual return to the Sonoran Desert city of Tucson, Arizona in early February. This vibrant city hosts people from across the globe on their pilgrimage to play a part in the colored gemstone trade. For those of us who attend the AGTA GemFair each year, we look forward to seeing familiar faces and meeting new people who have discovered their passion for color. If you haven’t visited Tucson at this time of year before, here are five reasons why you should:

#5 – It is Sunny and Warm in February!
For most people, this time of year is the apex of winter. Whether you have been enduring snow and ice on the plains or constant rain in the Northwest, you could really use a break from it all. WIth rare exception, you can count on sunny skies and warm days in the desert. Enjoy the opportunity to play a round of golf or just soak in the sun while you eat lunch outdoors. It is a great way to recharge your batteries in the middle of winter.

#4 – Ethical dealers
You might be hesitant to do business at a show you have never attended before, but you can be assured that at the AGTA show each and every exhibitor has been vetted for you. Only AGTA members can exhibit at GemFair in the friendly confines of the Tucson Convention Center. What this means to you is that these dealers are bound to a strict set of rules including full disclosure of treatments and demonstrated ethical business practices. And if by chance you do have an issue with a transaction, the AGTA will be there for you to help mediate any concerns to a satisfactory resolution. This peace of mind is a key reason for many buyers to shop only with AGTA members.

#3 – The Tents
The AGTA GemFair is located in the air conditioned, secure Tucson Convention Center, but at the same time there are up to 30 other shows going on throughout the city. Many of these shows are located in white tents on otherwise vacant lots. Inside these tents are vendors from all over the world selling a wide variety of products including rough, gemstones, minerals, crystals, fossils and so much more. It is not uncommon to see full-size dinosaur fossils and huge geodes right next to each other. It is worth one day of your time to hop on the shuttles and explore this bevy of shows around the city – it truly is part of the Tucson experience.

#2 – It is Beneficial to your Business
As margins continue to shrink in the ultra-competitive diamond world, and a younger group of consumers emerges looking for something more interesting, you owe it to the future of your business to explore the opportunities afforded to you in colored gemstones. This is one category in retail where margins are strong and unaffected by the more commoditized diamond market. The AGTA GemFair offers a range of vendors in all price points – there truly is something for everyone under this roof. Take the chance to learn about gemstones you may have never seen before and current market conditions affecting certain segments of the industry. Many opportunities will present themselves as a way to enhance or change the way you do business. The energy is contagious.

#1 – Colored Gemstones
Tucson is the center of the colored gemstone universe for this week every year. Miners and cutters come to market with their newest finds and latest production. You owe it to yourself and your client’s to be on site where all of this activity is happening. You will be able to see in real time what others are buying and selling. You may come across product that will be appreciated by your clients based on the color, quality or price. We expect that anyone coming to Tucson for the first time will be inspired by all that the colored gemstone world has to offer. We never get tired of walking these aisles and seeing what treasures the earth has yielded in the last year.

Omi Gems has been a part of the AGTA GemFair Tucson for over 30 years. It is a market established on trust and quality. We hope that you take advantage of the opportunity to come see us in Tucson in 2018 – you will find us in the front row in booth 401.

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Add More Color to Your Life at the AGTA GemFair Booth 401

If you haven’t visited Bill Boyajian’s blog, now is the perfect time. Bill is a renowned industry leader and business guru who is always looking for ways to help jewelers thrive. His most recent blog has some great tips on selling colored gemstones and why you should definitely add more color to your life! We look forward to seeing you all in a few weeks at the AGTA GemFair Tucson, booth 401.

By Bill Boyajian as seen on his Blog:
I work with a lot of jewelers and continue to be surprised and disappointed at the lack of colored gemstone jewelry in their stores. I love colored stones, as do most gemologists. That’s why I can’t understand why more independents, in particular, don’t carry as much colored stone jewelry as they should. With the Tucson Shows starting in early February, here are eight reasons why jewelers should stock and promote colored gemstones:

Loose Rubies1. They’re beautiful. Colored gemstones are attractive and add beauty, mystique, and intrigue to your showcases.

2. They set you apart. Instead of having similar items to everyone else, you will stand out from the crowd with fine colored stone jewelry.

3. They let your knowledge show. Your understanding of colored gems builds confidence with your customers. Your knowledge and education will shine.

4. They appeal to the fashion-forward customer. Your clients want to fit in with the fashions of today. Nothing does this like colored gemstone jewelry.

5. Color works 24/7. Colored gemstones are appropriate for almost any occasion, night or day.

6. History and lore abound. Diamonds have a short history and less lore that the wide variety of colored gemstones. Use this to create wide-ranging curiosity and appeal.

7. Consumers can dress for success. Colored gemstones complement the wearer by adding accent to the color of any dress or outfit.

8. They give you margin. Colored stone jewelry doesn’t lend itself easily to price comparison. You have the ability to add profit to your bottom line.

Colored gemstone jewelry is an opportunity waiting to happen for both store owners and consumers. Acquire the right goods at the upcoming Tucson shows and enjoy greater success in 2016!


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Radiant Orchid Announced as Pantone® 2014 Color of the Year!

We’re delighted Pantone has announced the exuberant “Radiant Orchid” as the color of the year for 2014! “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®.

Blending both cool and warm undertones, purple is an appealing hue for many combinations. So, are you wondering what stones you should design with for 2014? We have a great selection of pink sapphires and purplish-pink spinels, which most accurately convey Radiant Orchid.

It’s also important to know what your customers wearing Radiant Orchid will desire for color-blocking. We feel the multifaceted hue is absolutely seductive when combined with the deep red of rubies, red spinel or garnet.  For those daring to be different, combining with one of 2014’s sister color, Hemlock, is a stunning combination. A summery ornamental green, Hemlock is best portrayed with mint green tourmaline.

Call us at 877.OMI.GEMS or email for all of your color orders!

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Vote for Color with Omi Privé in the 2014 JCK Jewelers’ Choice Awards!

Omi Privé is honored to be a part of the 7th annual Jewelers’ Choice Awards presented by JCK. For 2014, we have painstakingly chosen four of our most inspiring designs and invite you to vote on JCK’s website. Voting is open to all retail jewelers from November 2nd through December 31st, 2013. With every vote retailers place, you’ll be entered to win a free hotel stay during JCK Las Vegas! Look for Omi Privé in the following categories:

Best Ring Design
over $10,000
An impressive 11.24 ct. vivid pink cushion-cut sapphire is the focus of this show-stopping platinum ring. Enhanced on both sides with 18k rose gold and 0.20 cts. t.w. of round pink sapphires, this piece presents a total of 2.71 cts. of brilliant round diamonds in its body and frame. Vote now!

Best Bridal Design
over $10,000

A stunning 3.50 ct. radiant-cut sapphire is framed perfectly by a double border of round sapphires and brilliant diamonds. Handcrafted in platinum, the hidden beauty of this piece lies underneath, where two inner baskets cross to form its base. Hand-set French pavé tastefully flaunts the ring’s 0.82 ct. t.w. of round diamonds and 0.31 ct. t.w. of sapphires.

Gold Jewelry
over $2,500

An 8.54 ct. fancy-cut tsavorite garnet is set amid flames of 0.97 ct. t.w. fancy yellow round diamonds. This fiery pendant was handcrafted in 18k yellow gold, and features side filigree details. Keep the flame alive and vote today! 

Platinum Jewelry
over $10,000

Sixteen diamond-encrusted prongs hoist this one-of-a-kind 17.00 ct. oval no heat sapphire. This platinum ring was handcrafted specifically for the Sri Lankan stone, and incorporates 1.45 cts. t.w. of sparkling round diamonds. Vote in the Platinum category today!

We’d also like to thank all those who voted last year and named Omi Privé’s tsavorite and diamond ring the “Best of the Best” in Platinum Jewelry over $10,000 as well as the W Magazine Readers’ Choice winner!

Posted in Awards, Jewelry, Retail, Trends | 1 Comment
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Omi Privé Cheers for Pantone’s 2014 Spring Colors!

Perfectly aligned with New York Fashion Week, Pantone has released their Spring 2014 Color Report, revealing soft pastels paired with vivid brights for a colorful equilibrium. Inspired by a mixture of blooming flowers, travels abroad, and strong, confident women, designers are using color to refresh, revive and defy conventional wisdom.

“This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “…the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”

Omi Privé is excited to introduce some of 2014’s colors in our latest designs. Let us know which color is your favorite! You can even take the 2014 Color Survey here and see which color has the lead!

Cayenne, a high-pitched reddish orange, adds a dash of spicy heat to neutrals. Our 18K rose gold and pink tourmaline ring exudes “Cayenne”!

Radiant Orchid is a perfect companion to pastels and pairs well mixed with other bold colors. Pink sapphire comes in a variety of hues, including “Radiant Orchid” as seen in this one-of-a-kind pink sapphire platinum and 18K rose gold ring.

Placid Blue, induces a sense of calmness and tranquility as seen in our double-halo sapphire and platinum engagement ring. With its clean and clear-blue, cornflower blue sapphire will make its wearer feel the breeze and brilliant shine of calm seas.

Dazzling Blue, a scintillating, polar opposite to Placid Blue, this strong color as seen in our violet-blue round sapphire and diamond ring pairs well across the pallet.

Freesia, an intense yellow, brings powerful energy to the spectrum. Yellow sapphires are the perfect gemstone to elude this sunny hue.

Violet Tulip, a romantic, vintage purple, evokes wistful nostalgia. What does our radiant-cut fancy sapphire ring bring out in you?

Hemlock, a summery, ornamental green, provides a touch that’s different from the Emerald green of last year. Green tourmaline paired with yellow gold is the perfect hue to carry summer through every season!

Celosia Orange, an optimistic, spontaneous hue can inspire you every day with our imperial topaz, ruby and diamond ring set in 18K rose gold.


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Instore Magazine – June 2013

Niveet’s take on platinum and why we love it so much!


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Vote Omi Privé Platinum at JCK’s Prestige Promenade!

Platinum Guild International annually hosts the Platinum Innovation Awards, enticing JCK show exhibitors to enter their most innovative platinum bridal and fashion designs. Omi Privé is honored to take part in the fourth annual Platinum Innovation Awards in 2013. We have submitted three of our latest platinum designs, and all voting will take place on Friday, May 31st and Saturday, June 1st during JCK Las Vegas! View the intricate workmanship of Omi Privé, and vote for your favorite platinum pieces at Prestige Promenade, Salon 37. We look forward to seeing you!

Below are Omi Privé’s three incomparable platinum design entries for 2013:


“Platinum Red Carpet Jewelry” – This unheated 17.70 carat Ceylon sapphire is magnificently held by 16 diamond pavé-set platinum prongs that merge perfectly into the triple split shank.

“Platinum and Colored Gemstone Jewelry” – The pure white metal color of this stunning platinum setting flawlessly allows the 2.69 natural color-change alexandrite center to reveal its striking hues!

“Platinum Engagement Ring” – This Omi Privé ring ingeniously features round brilliant diamonds intricately set along the inner borders of the center prongs, impeccably highlighting the 8.61 carat round violet-blue sapphire center!

Follow these simple steps to vote in the Platinum Innovation Awards! All votes must be submitted from JCK. Visit us in Prestige Promenade, Salon 37 to acquire the necessary codes:

STEP 1: Visit Omi Privé at JCK’s Prestige Promenade, Salon 37.

STEP 2: Locate the PT code (i.e. PT01) next to the blue logo of your favorite designs featured above.

STEP 3: Using your mobile device, send a text with the PT code (i.e. PT01) to number 30364.

STEP 4: Find your other two Omi Privé favorite designs, and repeat steps 1 and 2!

Look for these plaques in our cases at Prestige Promenade to retrieve voting codes!
Platinum Guild International is a worldwide marketing organization dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewelry. Through various programs offered, such as the Platinum Innovation Awards, they nurture and promote the consumer desire for platinum jewelry.

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Stock Your Store with Color that Sells!

by Nicolette Kovacevich, G.G.
Manager of Fine Jewelry, Omi Privé

May marks my favorite – and on some days, my most stressful – time of the year: JCK!  This trade show encompasses all of my energy and focus during the spring. I love jewelry, and trade shows epitomize this. However, I understand that for buyers, JCK can be a bit hectic and overwhelming, especially without necessary groundwork.

In preparing for this buying opportunity, it is imperative to understand today’s market. Many stores have a niche clientele that they may not be aware of – the clients that seek distinctive and unique looks that cannot be ordered from a repeatable production line.  The majority of times, these clients are satisfied by color.

Jewelry is an emotional purchase. Color evokes emotion. Stocking pieces of colored gemstone jewelry is vital. There will be a customer that comes in desiring “something different” than the standard diamond ring each of her friends have.  Recognizing the right piece of colored gemstone jewelry to put in front of this customer – and having it accessible at the moment – is crucial.

There are certain “color essentials” of gemstone jewelry that ideally highlight every retailer’s on-hand Inventory.  I have compiled a short list of these staple pieces.  As we gear up and review past and existing Inventories in preparation for June, these are the “must haves” for every JCK shopping list!

1. Stud Earrings
Omi Privé platinum stud earrings featuring sapphire, ruby, or emerald centers are top sellers. The French pavé-set diamond halos highlight colored stones, proving them formal enough for evenings, yet unfussy for everyday wear.

2. Versatile Colored Gemstone Ring
From the client seeking a sapphire engagement or promise ring to the female customer desiring an effortless right-hand ring, Omi Privé’s “Signature 1” style features a timeless pavé halo framing a round gem. This ring grows with any wearer, and its design will never tire.

3. The Three-Stone Ring Classic in its simplicity, a three-stone ring appeals to a multitude of generations. Omi Privé designs with the center stone, or all three stones, as colored gems attract even the most critical eye.

4. The Big, Colorful Cocktail Ring

At least one colored gemstone statement ring is a staple in any woman’s – and thus, store’s – jewelry collection.

5. Pieces Featuring the Pantone Color of the Year

It is fundamental to appeal to current trends, including the earmarked “color of the year.” This year’s color, Emerald, invokes feelings of well-being, growth, and balance.

6. A “Princess Diana” Sapphire Ring
 While 18 carat sapphire rings do not fall within every consumer’s resources, many today have their wishes fulfilled with a smaller version of this sapphire and diamond design. Omi Privé’s RC1220-SAOV is the perfect choice.

7. A Unique, One-of-a-Kind Gemstone Piece

Displaying at least one vibrant, showstopper piece of jewelry will grab attention, gain exposure, and appeal to higher clientele. A recent tip from INSTORE wisely affirms, “Always show big to sell big!”

Keep your shopping list online with JCK’s Marketplace! Browse all of your favorite Omi Privé designs, and save them to your “favorites” for easy reference on the show floor from your smart phone! View the complete colorful collection of Omi Privé in person at JCK’s Prestige Promenade, Salon 37.

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Prestige Promenade is Your Destination for Colorful Design!

Omi Privé Showcases New & Award-Winning Designs at JCK’s Prestige Promenade Salon 37

We are extremely excited to be part of Prestige Promenade at JCK Las Vegas from May 31st – June 3rd, 2013! We invite you to plan “Your Day at Prestige” and set aside time for a number of great events happening on the Prestige Promenade show floor, located on Shorelines Level 2. From Starbucks in the morning, to catered lunches during the day, to cocktails and parties in the evening, Prestige is creating an environment reflective of the beautiful product we all work with. We want your day at Prestige to be as memorable as it is productive!
We’d like to personally invite you to join us and enjoy our colorful Omi Privé collection, our wonderful team and the exceptional services offered at Prestige Promenade:

Your day at Prestige begins with “Coffee & Color” each day at 10am. Jump start your day and view all of our colorful award-winning designs while sipping a delicious cup of Starbucks coffee!

Join us on Friday night for cocktails, hors d’oeuvres and entertainment during the NEW Prestige Party*! The opening day party starts at 5:30 pm on the Prestige Promenade Pavilion show floor. Please RSVP to

The party doesn’t stop with Prestige! We’re excited to invite you to the new Prestige Late Night Lounge* in the Bar Moderno at the Aria. Friday and Saturday night from 10 pm – midnight enjoy signature cocktails inspired by the color purple in a polished and fun atmosphere!

Saturday morning at 8:30 am we invite you to the Prestige International Breakfast*, where you will have a chance to browse the Prestige floor in advance of show opening. Enjoy a continental breakfast and color without crowds or interruption!

Other perks of visiting Prestige Promenade include:
– Business Center and Shipping Services
– TWO Starbucks Cafés with Full Beverage Menu available for sale from 10 am – 6 pm
– Continental Breakfast offered in the Top of the Promenade Café*
– Internet Café
– Fabulous Catered Lunch Service*
– Afternoon Snacks, Cocktails and Hors D’oeuvres*
– Lounge Area

We encourage you to contact us at or 877.OMI.GEMS to set up your personal appointment time during the show. In the meantime browse the Omi Privé must-have designs and we look forward to seeing you at Salon 37 in a few weeks!

*Credentials required – Please inquire

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Enjoy the Rose without the Thorns!

by Nicolette Kovacevich, G.G.
Manager of Fine Jewelry, Omi Privé

A great amount of time has elapsed since my last entry; however, this is due to a hectic (and exciting) start of the year! From aiding in the selection of loose gemstones at the AGTA Gem Fair in Tucson to contemplating new design ideas with our head designer, Niveet Nagpal, I have enjoyed every minute of placing up-and-coming pieces into Privé production!  While I cannot wait to reveal all of the exciting additions to the line in the next few months, for now, I would like to address a subject that is definitely noticeable in the fashion – and retail – sector: the reemergence of rose gold.

It is true that mixed metals has been an ongoing trend, represented in all facets of the jewelry industry – from costume to couture. Whether worn alone, or used with other tones of gold in mixed-metal pieces, rose gold has certainly carried a strong presence into 2013. In the last nine months, the industry has seen the reentry of this tinted metal that has conveniently managed to subside over the decades, but has definitively resurfaced.

Rose gold first gained popularity in the beginning of the nineteenth century in Russia, and was earmarked at the time as Russian Gold.  It became popular in the United States in the 1920’s. With the use of copper as the main alloy, this gold mixture gained its name from the pink hue it emanates.

Like most women, I love rose gold. There is a warm quality about the metal tone that makes it different enough to be unique, but still valuable and classic enough to withstand capsizing trends.  It is perfect for today’s high jewelry consumer, who seeks individuality without compromise of quality.

Omi Privé customers epitomize this. Many new pieces in the Omi Privé collection have been designed entirely in 18K rose gold, as it ideally compliments pink and orange gemstones, from fancy colored sapphire and spinel to fine rubellite or spessartite garnet.

A recent piece that received noticeable attention at the AGTA Gem Fair is this 18K rose gold French-pavé ring. While simple in its design, the rose gold setting provides the precise rendition of color to highlight the stunning 3.56 carat orangey-yellow sapphire center.

We are also excited to reveal several Omi Privé “Signature” designs with pink sapphire centers. The staple “Signature 1” ring in 18KR offers the idyllic setting to highlight a round pink sapphire.
Notably, the Omi Privé “Signature 6” ring in rose gold has entertained great acclaim as a finalist in the 2013 Jewelers’ Choice Awards. This design has been so popular, we have had a difficult time keeping one in stock!

Rose gold can also be spotted as an accent metal in several Omi Privé fine Platinum pieces. Check out the inner pavé-set halo and basket in this stunning Platinum ring, which flawlessly surrounds the 3.14 carat radiant-cut pink sapphire center.
Lastly, one of my personal favorites is this Omi Privé stunner, which includes an 18K rose gold border that truly makes the 15.16-carat cushion-cut rubellite center pop! The epitome of a showstopper, this ring absolutely portrays the use of rose gold in all of its refined and timeless style.

To choose your own Omi Privé rose gold design, please contact one of our Authorized Retailers for pricing and information.

Posted in Gemstones, Jewelry, Retail, Trends | 5 Comments
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