We’re excited to dance into the New Year with 2012’s color of the year, Tangerine Tango, a citrus-red hue that’s much more exciting than the neutrals seen in recent years. Leatrice Eiseman, Executive Director of the Pantone Color Institute describes the color as “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.” And we agree!
More than ever, consumers are seeking color in jewelry lines, as there has been a general trend toward more color in fashion as we come to the end of an economic down cycle. Early in an economic down turn and throughout the worst of it, jewelry, fashion and other expressions of personal style turn toward somber, muted color selections like greys, browns and blacks. In 2011, we saw the bright and stimulating pink Honeysuckle as the color of the year, a sign that things were picking up. These new bright colors are giving us the verve and vigor to instill confidence and courage in our everyday life and future.
When we look at Tangerine Tango we’re reminded of the same, as it’s an encouraging color. With deep sunset hues and the adrenaline rush of red with the friendliness and warmth of yellow, Tangerine Tango forms an amazing orange hue that emanates heat and energy.
Within your store, we recommend displaying a range of orange offerings like spessartite garnet, orange sapphire and more—but also displaying non-tangerine colors to complement. According to Douglas K. Hucker, CEO of the American Gem Trade Association, “Think of what you can put in your inventory that will work with tangerine,” he says. This is known as complimentary colors in color theory. Some colors we’ve seen that go well with orange are; fluorescent green, hot pink, reds, yellows, cobalt blue, turquoise and deep purples.
We also encourage you to have fun experimenting with displays surrounding your orange colored stone jewelry. Add in some pink tourmaline, red spinel or yellow, blue and pink sapphire designs to show off how complimentary colors can work together.
Gemstones also come in a variety of hues, which is the initial factor in determining a gemstones “color”. For example, a gem’s hue will be red, orange, yellow, green, blue, or purple, or it might be in-between two hues: an orangey red or a reddish orange. For most gem varieties, a pure hue is most favored. Below are some examples of how the hue of orange stones can vary. We currently have some beautiful oval shaped orange spessartites in stock that would make an amazing earring and pendant or ring suite for your customer in love with orange. Work with your customer to see which hue of orange they favor and then they’ll have the juiciest Tangerine Tango their senses can handle!
Here’s to a colorful and sunny New Year! Happy 2012!